Yan

Online Sales: You may be losing at the last stage

In an offline scenario you see a lot of effort at the closing stage as against an online scenario where we have a staid contact us form which dons the responsibility of getting the customer. It is somehow taken for granted that without any effort on this ... Read >

Segmentation of your website visitors: What is the key?

Segmentation of visitors on your website directly affects your sales results. Effectively done, it is a great tool to improve your conversion rates. This lets you tailor your product/service to the segments that you want to focus on. But the real question... Read >

Analytics: It’s worth when it is done right.

When we compare an offline business initiative to one that is online the role of analyzing the data has the same level of criticality. Offline this is food for your marketing team who can accordingly modify their sales approach similarly online it means t... Read >

Strong Online Brand Building: What is your understanding?

We are often faced with scenarios where the companies with an excellent product/service still find themselves short of converting their online visitors to their customers. When they come to us we ask them what reason they can think of - most often than no... Read >

Online Strategy: What questions should it answer?

We take pride in calling our team a group of highly experienced online strategists. However we always wanted to give a different title to ourselves which actually described how deeply we were entrenched in it. How we are different from ones that harp abou... Read >

Do you have a business approach for looking at Analytics for your website?

In today's times, company's online business is an avenue which no company can choose to ignore. Some of the major successes online have been transitions where offline concentration has given way to a more robust online setup. To keep up with the trend it ... Read >

What can online research expertise do for your business growth?

The Online space defines a new spectrum of competition which defies geography and limited region based competition. For companies to stay ahead of the game it is imperative that they keep themselves updated on what is happening around, so that they are no... Read >

Competitive Pricing + Good Branding = Better Sales Results

Over the years we have been constantly upgrading online expertise for our clients so that they are able to realize that its value is at par with what they do offline. Various factors like usability, packaging, pricing affect both in online and offline sce... Read >

Struggling for Sales Results - Even after high marketing spend to get good ranking on Google, conver

Over the years we have successfully transformed our online expertise from being inclined towards sole SEO initiatives, to more business-oriented approach of creating precise website strategy and supporting it with effective SEO to get the sales results th... Read >

We do it all but are still struggling for customers

This topic is not only the most talked about but a common concern across all clients whom we speak with. The budgets spend by their Marketing teams on all their offline activities does not seem to meet the targets set by them. What we realized was that... Read >

Computer Training Schools: What questions your new visitors have?

Your visitors usually have some questions in mind when they come to your website. It is necessary for you to proactively know these and accordingly brace up your website. The new visitors would have more elementary set of questions as compared to the ones... Read >

Computer Training Schools: Track your ONLINE COMPETITION?

We all acknowledge the presence of our competitors - for offline we usually have their names on our tips however when it comes to online we have limited idea about them. This often restricts our potential to gain an edge over our online competition. The i... Read >

Computer Training Schools: Make your website an Effective Salesman

Whenever we buy a service or a product, to an extent our buying decision is influenced by the salesman's pitch about the same. This is equally true for a website. Your SALES RESULTS invariably depend on how close your website is to a live salesman. The li... Read >

Computer Training Schools: Be Strategic about positioning yourself.

Looking at the competition around, positioning yourself strategically is very important. Your website needs to convey to your visitors how you are the best in your industry. This also helps building the confidence of the website visitors and they feel tha... Read >

Computer Training Schools: Break Buyers resistance

Common to all visitors in both Online and Offline sales cycles is a line of defence that they take whenever they want to buy a product. Nothing new about it - only the myth that this resistance cannot be effectively addressed on your website has to be bro... Read >